Pizza GoGo expands into the West Midlands with new, state-of-art manufacturing and distribution facility in Telford
Nature of the deal: Grant allocation from Enterprise Telford for the purchase of food production equipment to support firm’s expansion plans in the region
Location: Stafford Park, Telford
Support provided: Supporting delivery of nearly £150,000 of grant funding through the Business Growth Programme and helping recruit talent for newly created jobs
Independently owned UK food retailer Pizza GoGo is expanding into the Midlands region with a new, state-of-the-art manufacturing and distribution centre based in Telford. The leading takeaway firm was founded in 1987 and was the first chain to introduce free delivery to the UK with its freshly-made pizzas available to order to the door.
Headquartered in Essex, Pizza GoGo has rapidly expanded its franchise and now has more than 100 branches in UK, mainly in London and the south-east. The firm wanted to extend its operations into the Midlands and the North but needed a suitable distribution base to support the expansion. Telford was chosen above surrounding areas due to the availability of suitable premises to support such a manufacturing facility and its longstanding reputation as a distribution hub for the region.
The funding secured with the support of Enterprise Telford has been used to purchase cheese production equipment which will enable the firm to take direct control over this area of its operations, removing the need to outsource production to external suppliers.
Enterprise Telford was brought in to support Pizza GoGo’s ambitious expansion plans after suitable premises could not be found in the Black Country. James Johnston, inward investment officer at Enterprise Telford, helped find the right site for the new manufacturing facility at Stafford Park and assisted with a grant application for £147,042 of European Economic Development Funding (ERDF), contributing to a total project investment of £735,211.
The finance was delivered through the Business Growth Programme (BGP) which
h is designed to drive innovation amongst growing small and medium-sized enterprises (SMEs) across the Midlands region, including the Marches Local Enterprise Partnership (LEP) area.
The Enterprise Telford team also helped the company with their recruitment needs, as Skills Specialist Louise Harding helped source talent for some of the 15 new jobs created as a direct result of the investment.
Why does this matter?
The BGP funding has helped Pizza GoGo to become self-sufficient as the finance has been used to purchase cutting-edge capital food manufacturing equipment. This will see the firm take complete control of its cheese production, reducing business overheads as well as ensuring the very highest standards of food quality.
The new manufacturing and distribution hub based at Stafford Park is an example of a project that strongly aligns with Enterprise Telford’s aim of supporting demand-led infrastructure investment. The pioneering facility has not only facilitated the firm’s expansion into the Midlands region but is also the most energy-efficient Pizza GoGo site in the UK.
Estimated to be worth £3.6 billion, the home delivery sector continues to grow booming at a rate ten times faster than eating-out and becoming an increasingly important contributor to the UK food market.
The rising popularity of third-party home delivery service apps such as Just Eat, HungryHouse and Deliveroo means takeaway food is now more convenient than ever. As a result, the industry has experienced a growing skills shortage with investment becoming a key priority for businesses.
Pizza GoGo’s new Stafford Park site is forming part of the solution to this problem for one of the UK’s largest takeaway food companies, demonstrating what Telford can offer to businesses looking to grow in the region and ensuring the Midlands secures a slice of a growing multi-billion pound industry.
Erica Sherry, Enterprise Telford Lead, said “Pizza GoGo were looking for a site that would offer them the manufacturing and distribution capabilities they needed to facilitate their expansion into the Midlands. We’re pleased Telford has once again been able to provide the infrastructure needed to support high growth businesses looking to branch out into the region.
“The funding secured through the Business Growth Programme with the support of Enterprise Telford will also help the company to sustain its own food production, helping secure the long-term success of its regional operations.”
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